Monetizing a Blog: Two Schools of Thought

I spent Sunday afternoon with my good friend Matt, who’s a true internet marketer, and approaches social tools like that too, looking for direct and immediate returns. He was talking about how to generate direct revenue through a blog, and quoted John Chow, who is generating 40k a month through lead generation, advertising, and other…

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When Appliances, Pets, and Plants Start to Tweet

Soon, we should expect devices and appliances of all kinds to emit digital updates.  Will it be signal or noise?  It depends on your perspective. This “Ambient Status” is in which a non-living device or non-human beings compulsively create digital signals and updates. With technologies at hand that allows anyone to share their opinion and…

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July 31, 2009

Each one of these could be meaty blog posts, but I don’t have the time, and I’d rather share them, I guess to some degree, Steve Rubel is right, there’s a need for something in between a tweet and a blog post. It was a busy week, I travelled to Indiana to visit a client,…

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From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs,…

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The Importance of Social Media Audits

In addition to constant listening and alerting to their market, brands should conduct an initial, then annual social media audit to be successful in their endeavors. Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey the landscape to find out what customers, influencers, partners and…

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Marketing Voices: Three Recommendations for Marketing Leaders (11min)

Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you can do to get it back Social media resources: understand…

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20 Ways To Make $100 A Day

The other day my girlfriend and myself went on a double date with Erica Douglass and her boyfriend Richard and we saw the movie “The Proposal“. At first I thought it was going to be a total chic flick, but it…

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Usage and Experience Doesn’t Equate to Social Expertise

Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs. I’ve been interviewing social media strategists at corporations or their bosses for my upcoming report on social skills needed in brands. I also get emails from hiring managers who are trying…

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Quick July Update

Couple quick things. I’ve been getting a lot of email asking about my RFM coaching program I did. Unfortunately I haven’t created a sales video for it so it’s just sitting on the shelf. Why? Because it’s summer time. In this…

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Mass Control 2.0 Presentation “The 7 C’s”.

Here’s a presentation I did at Frank Kern’s “Mass Control 2.0″ seminar in April 09 at the Hard Rock Hotel in downtown San Diego. Beware, I’m assuming there is a wee bit of adult content. It is my belief that most…

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