The Greatest Marketing Lesson I Ever Learned

From: Todd Brown As a serious student of the marketing and advertising game I’ve certainly come across my share of big lessons and “Aha!” moments. But, there’s one lesson that stands out far above all the others in how it’s impacted my ability to create marketing that pulls like crazy. I can easily say this…

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Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites

Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers (Chrome to come soon) that allows anyone to contribute comments about any webpage –including this one. The impacts are far reaching, now every web page on the internet is social and can have consumer opinion –both positive and negative. Control Over the…

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Homeless Dude Laying Down Some Freestyles

My buddy Chris Hubbard shared this video on Facebook and I couldn’t help but bring this masterful piece of music to your ears via my blog. Check out this YouTube flick by kanookie… http://www.youtube.com/watch?v=08YWwOJBr0o Guy has got some serious mumbling skills! I’m not sure…

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Social Support: Are Companies Teaching Customers To Yell At Their Friends?

Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends. Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video. How do I do it? I show him the move, then…

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Checklist: Develop a Successful Advocacy Program

Recently, I attended a corporate event that showcased products related to an industry. Press, media, bloggers, and influencers were invited to attend, and meet a variety of vendors and see products. Featured were members of the company’s advocacy program, (a group of preferred clients), and were given products to demo. Some members of the this…

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Hanging With Couch Surfing Ori

So I’ve been chilling with Couch Surfing Ori for the last couple days. Good dude. Couch Surfing Ori & J-Mo If he rolls through your neighborhood, let him rock your sofa. His gig is pretty sweet. He basically just rolls around the world crashing…

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Three Future-Looking Videos Of Augmented Reality For Business

Augmented Reality is certainly in it’s infancy, and we know that at best, is experimental. I’m new to this space but am watching, and learning from Robert Rice and Dave Elchoness to see  how it develops. While a few years out, see the proposed Hype Cycle, let’s spend time thinking about what the future could…

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Jason Hargett wins $1,000,000 Hole In One!

So this dude in Utah decides to take part in a hole in one shootout at the Mark Eaton Celebrity Classic. This dude’s name is Jason Hargett. Jason used to work in a restaurant. Restaurant work blows! I’m betting a few…

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Want A Corporate Social Media Job? Demonstrate These Three Essential Qualities

Hiring managers, recruiters, and management staff are often confused on where they can find qualified social media professionals for corporate positions. They get a lot of resumes, but few are qualified and the rest are “wannabes”. In many cases, they have to employ the services of a recruiter to poach an experienced individual working at…

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Review of the Email Persuasion Formula Training

Well… it’s been just a few minutes since the Live Email Persuasion Formula Training finished up. The entire training was designed to show marketers how to get more of their emails opened, more of their emails read, more of their links clicked-on, and more of their list to buy. If you were one of the…

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