Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to…

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How Local Businesses Can Benefit From Mobile Social Networks

Local Businesses Can Benefit From Mobile Social Networks The nearly mainstream social web is now evolving and graduating to mobile devices.  This emerging space of mobile-based social networks are empowering customers to find the best venues and prices, and offering savvy companies unique ways to cater to this new medium.  Yet, despite the emergence of…

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People on the Move in the Social Media Industry: Oct 15, 2009

Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: MySpace is finally filling its executive board after ushering…

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Hunting for a RV

For the last two weeks I’ve been on a mad hunt for a RV. I’m trying to be patient, educate myself, and make the wisest buying decision. The more I look around, the more I’m confused. There are so many questions…

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Video: Access Internet Content in Physical Context Using Augmented Reality

I recently spoke with Dave Elchoness of GoWeb3D who’s one of the early pioneers in the Augmented Reality (AR, but not to be confused with Analyst Relations) industry. In this above video he gives a demonstration of how information (often from the web) can be over layed on top of physical locations. Unlike Virtual Reality…

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“Jaaaane! Get Me Off This Crazy Thiiing!”

Yeah, I went there with the Jetsons reference. And no, I’m not going to announce the addition of the Spacely Sprockets to the Strategic Profits family… But I wanted to get your attention. Because not long ago, I took a good hard look at my business. And I didn’t like what I saw. Let me…

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Altimeter Report: Customer Bill of Rights – Software-as-a Service

If you’re in the market to buy web based collaboration tools, community platforms, CRM, or any software as a service application, know your rights before you buy. A few months ago Charlene Li, founder of the Altimeter Group launched her Engagement Database report, which showed which brands were most active with their customers in social…

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Jake Shimabukuro & Rob Machado Jam

I was just digging through some footage and found this video I filmed on my Olympus underwater camera that I use for surfing. Because I take this camera in the Ocean, the audio isn’t super perfect but it’s not too…

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How Speakers Should Integrate Social Into Their Presentation

Whether you’re a professional speaker, company representative, or panelist at a conference, you must develop a social strategy during your speaking. The Audience Continues To Gain Power Over Speakers A few years ago, the first major eruption occurred from the audience hijacking the attention at SXSW during an ill-fated interview on the main stage. Even…

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Review of Lessons From The Marketing Legends

It’s been just a few minutes since Rich Schefren finished delivering his Lessons From The Marketing Legends Live Training. WOW!… Rich led a gathering of marketers thru the MAJOR marketing breakthroughs of the past 100 years… and how they can and should be applied today. If you listened live to the Lessons From The Marketing…

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